I am a digital executive with 15+ years of experience building scalable ecosystems that drive growth and help legacy organisations adapt. I design platforms that balance clarity with complexity, speed with purpose, and innovation with business fundamentals. My work spans industries and cultures — grounded in systems thinking, clear communication, and long-term impact.

I help organisations design digital ecosystems that deliver measurable results today — and remain meaningful tomorrow. It is not about being louder, but clearer. Not just faster, but more focused. I care about building companies and systems that still matter in a decade, not just the next quarter.

Down the Rabbit Hole

In Focus

As Vice President Digital at Vorwerk, I shape the digital ecosystem across multiple markets — with a focus on e-commerce growth, global design systems, and data-driven CRM capabilities that enable more personal, long-term customer relationships.

In parallel, I’m exploring how technology, operating models, and new ways of working can help legacy organisations modernise how they think, decide, and grow — so that their digital decisions remain valuable years from now.

Elsewhere

I’m always open to meaningful conversations and ambitious collaborations — especially with people building systems, products, or organisations that aim to last. I’m particularly interested in working with leaders who are rethinking their digital ecosystems, governance, and long-term strategy.

Playground

This is where I experiment — exploring ideas, shaping prototypes, and building small tools I think might be valuable. Some are useful, some are purely curious — all are part of how I learn. These projects help me think more clearly, and I share them in the hope they might inspire, spark a conversation, or offer something of value along the way.