Advisory
I work with founders and leadership teams who are building organisations under real pressure — growth, complexity, limited time, and high expectations.
My background is not start-ups by title, but scale by reality — building and stabilising complex digital organisations across markets, systems, and senior stakeholders.
I help teams make hard things simpler, ask the right questions early, and create focus where complexity would otherwise slow them down.
Where I create value
I typically support founders and leadership teams when:
- ambition starts to outgrow structure
- complexity increases faster than clarity
- decisions become heavier as organisations scale
- focus gets diluted across too many priorities
My strength lies in bringing calm, structure, and direction into situations that feel overloaded or ambiguous — without overengineering or slowing momentum.
This includes:
- clarifying strategic priorities and trade-offs
- translating vision into workable structures and operating models
- aligning product, technology, and commercial perspectives
- designing governance that enables progress instead of blocking it
- helping organisations prepare for growth and increased decision-making and governance complexity
How I work
I work as a close thinking partner to founders and leadership teams.
My contribution is practical and grounded:
- asking the uncomfortable but necessary questions
- simplifying complex situations into clear decision paths
- creating shared language across leadership, product, and technology
- helping teams move from intention to execution with confidence
This is not about telling teams what to do. It is about strengthening how decisions are made as complexity increases.
When this is a good fit
This work is a good fit if you recognise one or more of the following:
- your product works, but alignment is getting harder
- your organisation is scaling faster than its decision structures
- complexity across markets, systems, or teams is increasing
- long-term value matters more than short-term optimisation
I work selectively and engage where I believe I can contribute meaningful, durable value.
Next
For engagement models and transparent pricing, see Advisory Engagement & Pricing.
If you think this could be a good fit, reach out to me directly.